I blend personality, humor, and creativity with accurate, easy-to-understand forecasts that tell the weather story of the day.
And when severe weather strikes, I know how to keep viewers calm, informed, and safe.
Created by me — in 5 minutes!
In the studio and in the field
Making your mornings fun!
On the Street Interviews
An AP Award-Winning Series
An AP Award-Winning Series
"When I hired Jeff, I asked him to push the envelope — and he did that every day by making each show fun and memorable. In turn, that pushed up the ratings." "He’s creative, innovative, and most importantly, he cares."
— Chris Holden, Former News Director WPMT FOX43
"I worked with Jeff in the studio for years. He has personality and energy that truly makes a show come alive. He’s a pro who knows how to connect with the audience." "He's a great forecaster to boot — he actually gets it right!"
— Dan Roccato, Finance Contributor Fox News
Social Media Engagement
I was integrating it on TV in 2010 — before it was a thing.
Facebook Fan Shout-Outs
Every morning, I’d throw 3 new followers’ names on the weather wall, turning another forecast into something people tuned in for — turning viewers into loyal fans.
2-way communication
I used milestones to drive growth. For example, when I hit 2,500 fans, I did a stunt — a tricycle race live on air. After losing, I got hit in the face with a pie. It was great TV.
Making it personal
The more I posted, made smoke signals, sent paper messages via a very well-trained pigeon, about my day — on and off the camera, I was building connection.
Facebook Shout-Outs!
Giving fans airtime
Freeze Warning
Commercial Break
Hi!
I wanted to be in front of a camera since I was a little Jeff Robbins. My 2nd teacher, Rose Boyer, once scolded me in front of the class: "You're going to grow up to be a game show host!" I should've made her my agent back then! 🍎
I am very easy to get along with, and down-to-earth. The person you see on-camera is exactly who you get in the newsroom. I'm a self-starter, but just as easily thrive in a team environment.
JEFF ROBBINS
BRAND STRATEGY
BROADCASTING
EQUIPMENT / SYSTEMS
LICENSES
EDUCATION
Mississippi State University – 2007
Rowan University – 1994